Ulta Premiere Beauty Show

Since 2015, LDJ has partnered with ULTA Beauty to produce live shows in Las Vegas, Orlando, and Chicago, including PREMIERE 2022 — one of the largest beauty trade shows in the world, held annually at the Orange County Convention Center in Orlando. Geared toward salon owners and buyers, the event brings together leading beauty brands to showcase product lines, new launches, and brand ethos through a mix of main-stage presentations, booth demonstrations, and hands-on workshops.

LDJ provided creative direction, on-site execution, and staffing, producing custom live presentations that blended dance, drama, and narrative storytelling. Through unified show concepts and dynamic staging, our team reinforced ULTA Beauty’s core brand messaging while creating engaging, high-energy moments across the show floor.