Jersey Mike's NFL Draft Experience

In partnership with Van Wagner, LDJ activated at the 2025 NFL Draft to support Jersey Mike’s inaugural appearance as a title sponsor. To celebrate the brand’s roots in Point Pleasant, NJ, we brought an authentic Jersey Shore boardwalk experience to Green Bay—featuring a 4,000-square-foot multi-level deck, carnival games with custom giveaways, live DJ sets, NFL athlete meet-and-greets, and an on-site kitchen that served up over 12,500 free sub samples over the course of three days.

LDJ led all creative, design, and execution—delivering a fun, memorable experience for all ages and boosting Jersey Mike’s brand awareness and loyalty among the 600,000 football fans in attendance.