Keys Soulcare Make You

LDJ partnered with Alicia Keys and ELF Cosmetics to launch the "Make You" campaign with a branded takeover of an iconic NYC venue. Alicia Keys kicked off the event, which featured branded moments, projection mapping, and product trials. Attendees were invited to experience Keys Soulcare up close through engaging, Instagrammable content.
LDJ managed all technical elements, logistics, and creative production, ensuring a seamless, immersive experience for all.