Tag Heuer Luft 11

LDJ partnered with With Anima and TAG Heuer to bring the brand’s presence to life at LUFT 11. This annual gathering celebrates air-cooled Porsche’s and automotive design. Hosted at the American Tobacco Campus in Durham, North Carolina, this year’s event drew car enthusiasts from around the world to experience the intersection of heritage, craftsmanship, and performance. Drawing on TAG Heuer and Porsche’s 60-year legacy in motorsport, the experience was anchored by the 1953 Porsche 550 Coupe that famously won its class at the La Carrera Panamericana.

LDJ led all technical production and creative execution, partnering closely with With Anima to help sell and shape the vision for TAG Heuer. Through thoughtful production design, spatial planning, and photorealistic rendering, our team transformed the concept into a fully realized environment.