Airlight Pro Booth

LDJ partnered with L’Oréal Professionnel to design and deliver a custom 30’ x 30’ island trade show environment supporting the launch of the AirLight Pro across a series of major U.S. beauty conferences, including SalonCentric National Conference, America’s Beauty Show, and the Ulta Field Leadership Conference. Developed in close collaboration with the brand team, the booth was built to drive engagement through product storytelling, live demos, and hands-on training. Key features included fully equipped styling stations, a stage with integrated AV for live demonstrations, a museum-style display showcasing the product’s internal components, and a photo moment aligned with the launch campaign’s unique, neon-inspired identity. LDJ led design, fabrication, installation, and show execution across all stops.