UBS x Dior House of Craft

In collaboration with the team at UBS, LDJ conceptualized and produced the inaugural “House of Craft x Dior” — a groundbreaking, multi-day event in New York and the first of its kind for Christian Dior Couture. Working alongside the exceptionally talented team at Prophet, LDJ transformed the distinctive HALO NY space into an immersive environment: part atelier, part workshop, studio, discussion forum, and living museum. At the heart of the experience was a visionary photographic exhibition by acclaimed artist Brigitte Niedermair. Created to honor Dior’s extraordinary design legacy, the exhibition reimagined iconic creations from each era of the House, spanning Christian Dior himself through Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, and Maria Grazia Chiuri - all captured through Niedermair’s singular visual language, drawn from Dior’s extensive archives.

LDJ led the creative and technical direction, managed the full scenic buildout, and curated the guest experience from entry to exit.