Fat Ice Race Big Sky

LDJ partnered with With/Anima to support the production of the FAT Ice Race in Big Sky, Montana — an adrenaline-fueled winter gathering centered around high-performance racing on a custom-built ice track. Set against the dramatic mountain landscape, the event featured a series of races with a diverse lineup of vehicles, while also welcoming special guest Don Toliver, who both performed and took part in the racing action.

LDJ managed vendor coordination while leading environmental design across the site, shaping the overall guest experience through thoughtful space planning, furniture and décor selections, and a cohesive signage and wayfinding system. Our team also collaborated with participating sponsors — including Nike ACG, Singer, and Porsche — to help integrate brand activations throughout the venue, creating a polished and navigable environment that supported both the racing spectacle and the broader fan experience.