Discord Ad Week Cafe & Lounge

LDJ partnered with Discord to mark the brand’s debut at New York’s Advertising Week, coinciding with the launch of Discord Quests — a new feature designed to help advertisers engage with audiences organically on the platform. Throughout the week, Discord’s cafe and lounge offered attendees a daytime retreat that transformed into an exclusive venue for invite-only evening events and afterparties.

LDJ collaborated closely with Discord to design and produce this versatile environment. From large-scale environmental graphics and curated furnishings in the brand’s signature purple palette to custom 3D-printed Discord characters hidden throughout the space, every detail was thoughtfully crafted to deliver an experience that felt authentic to the brand’s roots in gaming culture.