Our team shares eclectic creative/arts backgrounds. This, combined with our sharp business skills, have set us apart from our competitors. We know the value of a well executed and aesthetically pleasing event, as we simply wouldn't stand for anything less.
A former Calvin Klein executive, Laurie brings over 20 years of event and business operations experience to LDJ, which has grown to a multi-million dollar operation under her leadership. As CEO, Laurie oversees the general strategic direction, complexion and structure of the company.
Laurie is sought after as a director of fashion, beauty and corporate events and spearheaded the recent transition of WME | IMG Fashion Week in New York City. As a longtime mentor of women and girls, globally, Laurie’s philanthropic efforts have led to the formation of the Paper Fig Foundation.
A member of the National Association of Female Executives, the Women’s Presidents’ Educational Organization, and the National Association of Professional Women, Laurie was recently selected “Enterprising Woman of the Year” by Enterprising Women Magazine. She has written multiple articles about growing a business and a foundation for the magazine and recently delivered the keynote speech at their annual conference. Under her leadership LDJ has held a spot on the Women Presidents Organization’s list of the “50 Fastest-Growing Women-Owned Businesses in North America” for several years.
In addition to her duties at LDJ, Laurie is founder and President of the Board of Directors for the Paper Fig Foundation, which now encompasses all of LDJ’s philanthropic efforts. She is also on the Board of Trustees of Marist College, the Enterprising Women Advisory Board and the Great Lakes Arts Association, an arts collaborative in Eastern Africa.
Adam brings over 12 years of financial management experience to LDJ, ranging from small to large cap firms as well as non-profits and charitable ventures. In addition, he has overseen or consulted on the creation of multiple venture-funded organizations.
His career began in non-profit arts financing and capital campaigns where he was involved in raising over $35MM to purchase and restore a historical NY landmark building for MTC, one of New York’s largest non-profit performing arts institutions. He then worked in client finance for advertising agency, Ogilvy & Mather, servicing large corporate clients like Coca-Cola, GE Capital, IBM, TD Bank, Blackrock, and UPS.
Most recently, Adam was COO/CFO of venture-funded, and crowd-sourced record breaking Flint & Tinder, a American made men’s clothing company based in New York. Adam oversaw all financial activity leading to 200% revenue growth during his tenure, until they were recently sold to an online retailer.
Adam joined the LDJ team in early 2014 where his diverse financial experience uniquely positions him to view projects and initiatives from different strategic angles.
Senior Vice President
David brings over 20 years of event operations and production experience to LDJ Productions. He manages the firm's most complex productions and services the WME/IMG, Shinnyo-En, Hearst and L’Oreal Accounts. Through his many years at LDJ, he has produced events for the company in Europe, China, Africa, Haiti and almost every state in the United States.
He was born in Monrovia, Liberia, later spending several years in the Central African Republic, (formally Zaire) and in the Ivory Coast as the son of a diplomat and a journalist. In between tours in Africa, David grew up in the suburban Washington DC area.
David participated in the inaugural class of the New Actor's Workshop where he was able to study with legends studied with Mike Nichols and Paul Sills. Following this program, David's interest in theater production expanded and he began to work in live event production and David joined LDJ Productions in 2002. He specializes in production management, set concept and design and technical direction with LDJ Productions. His broad experience and talent with complex event programming has been vital to the expansion and success of LDJ Productions.
Vice President, Business Development
Nicole brings 20 years of experience including such career highlights as corporate hospitality at the Beijing and London Olympic Games, project management for U.N. World Environment Day and her role as lead of the team transitioning New York Fashion Week from “The Tents” at Lincoln Center to its 2 new homes.
Her expertise lies in breaking down a project into its logistical components and figuring out how best to make them fit the event. She shines when working on large-scale, complex projects with infinite details. Nicole manages the firm's Event Management department servicing our clients' many event logistics needs, optimizing guest experience and flow.
A graduate of the University of California at Los Angeles, Nicole currently lives on Long Island, chasing passions such as sailing, live music shows and global travel.
Executive Producer / Creative Director / Owner, Untitled 8
Melissa has gleaned experience from 20 years of the unexpected events that happen “Only in Events.” She has worked with clients to create dynamic, motivating experiences for their audiences. Her broad expertise in entertainment events and corporate communications includes staging, live broadcast, tradeshow design & installation, design & execution of company-wide learning programs, digital media and corporate identity. For the past 10 years, Mellissa & the Untitled 8 team, have been recruited by Scripps Networks Interactive to produce their Upfront Tour with 7 major events in 7 different cities.
She has directed projects for a wide range of clients in varying industries including: Scripps Networks, CES, Saks Fifth Avenue, Abercrombie & Fitch, AstraZeneca, Deloitte, Channel Four Films, Cisco, Killer Films, Pfizer, Merck & Co., American Airlines, Campbell’s, Cendant Corporation, Samsonite and Canon.
When Melissa is not engaged helping successfully execute the Upfront Tour or various product launches, she has been known to assume the role photographer, DJ or independent film maker. Melissa is based in NYC, but left part of her heart in Minneapolis.
Senior Event Manager
Since joining LDJ in 2011, Sara has been an expert and leader of our Event Management division. With her diverse background working all over the world for notable hotels chains like Four Seasons and Marriott, LDJ is fortunate to have Sara’s expertise on our team.
As account lead for Matrix, Sara is responsible for the smooth operation of their many shows and events throughout the year. Her expertise lies in hotel contracting and hotel management, and complex registration sites and list management to ensure a smooth and positive guest experience. Additionally, Sara is an active member of our fashion show production team and handles backstage management for many of our top clients.
Eric has been working in the event production world for 20 years, and NYFW since 1999. He has coached CEO’s in onstage presentations, choreographed model walks, directed for theater and film, and is a highly sought after project manager. His clients have included Calvin Klein, Bureau Betak, Silhouette Group, Buckley Hall Events, Asia Society, Untitled 8, BLT Productions, Sequoia Productions, the All Stars Project and more.
He recently oversaw the prep, install and strike of the immersive audio/video landscape of international artist Phillipe Parreno at the Park Avenue Armory. He specializes in events with high profile presenters, and has extensive and positive relations with most unions in NYC, and his well rounded experience in the industry is a valuable asset to all his projects.
Show Director / Producer
Rachel Young has been with LDJ since 2008 and has grown her role as the lead of LDJ’s fashion show team. She currently runs castings, wardrobe management, backstage teams and show staff for New York Fashion Week, SWIMMIAMI, Bridal and Men’s Fashion week in addition to a slew of corporate clients.
A strong will and a fighting spirit led Rachel to leave a 10 year banking career to follow her dream of moving to New York and pursuing a career in the fashion industry. She is a career mentor for women both in New York City and in Africa and manages LDJ’s volunteer program with Women In Need in NYC. She is an active member of the Paper Fig Foundation and its initiatives in East Africa.
Ryan Griffin came to LDJ in 2008 from the corporate accounting arena and was overwhelmed by the vitality and creativity of the event production world. After working in the accounting department for several years he was promoted to Director of Finance in 2013.
Ryan has a masters in tax accounting and uses his skills to run the companies day to day financials, budgets and corporate taxes. Ryan is also the LDJ resident expert in all things insurance and is often asked by many clients to weigh in on complex liability insurance issues. As the man who writes the checks he is a favorite amongst the staff and continues to be a valued part of the LDJ team.
Danielle joined LDJ’s internship program in 2011 as a Marist fashion student, and returned 2 years later as Executive Assistant to CEO, Laurie DeJong, while managing all company social media accounts. Danielle gained hands-on experience in a multitude of client-facing areas including overall event coordination and production, backstage, show-calling, and business development.
She put these learned skills towards her combined role of Production Assistant/Event Coordinator while still supporting Laurie and was promoted to a Project Manager position in 2015. Danielle appreciates every step of the process, from creative conception to onsite execution. Danielle actively seeks opportunities to take on the most demanding and difficult tasks and will do whatever it takes to ensure a smooth event and air of calm.
Amanda joined the LDJ family in December 2016 after 4 years on the Live, Production & Entertainment team at the NBA. Serving as an event coordinator and then manager, she had the opportunity to create, produce, and budget such televised & live events like the NBA All-Star game, Finals, and WNBA Draft, along with other league & affiliated events for NBA’s Global Games in South Africa, London, & Spain; as well as USA Basketball in Las Vegas and the 2016 Olympic Games in Rio de Janeiro. In Rio, she was the Production Manager at the ‘NBA House,’ a two-week-long-fan-experience buildout.
Prior to the NBA, she worked with such corporations and agencies like Dalzell Productions, Viacom (working for both VH1 & MTV), and the Culture Shop (now Civic Entertainment); while also gaining experience working high profile events in both NY & LA including NY Fashion Week, Macy’s Thanksgiving Day Parade, and the Emmy’s.
A New Jersey turned Brooklyn native, she attended FIDM and now strives to work in a fast paced environment while continuing to execute flawless & fun shows.
Dale joined LDJ Productions in June 2015 after graduating from Marist College with a Bachelor's of Science in Fashion Merchandising. Her interest in event production began during her sophomore year of college, and only further developed during her internship at the company during the summer of 2014.
Since then, Dale has worked as a Production Assistant at New York Fashion Week, the NYTimes DealB%k Conference, teenVogue University, and a host of L'Oreal Matrix events. She is excited to continue to learn from the industry's top Event Producers and take on projects of her own using the skills she's honed since 2014. She thrives in the fast-paced yet collaborative aspects of the industry.
Taylor launched her journey with LDJ in January 2016. Her degree from Marist College and her openness to learn from every opportunity given to her, allowed for her smooth transition as an intern to freelancer on New York Fashion Week’s core team. Here she was able to show her skills of organization, determination, and precision to forge a path to her current position as a full time member of the LDJ team.
A part from maintaining her role on the Fashion Week team, Taylor has worked with an array of LDJ clients. Each day she expands in her fluidity of the language of the industry on many different platforms and is excited for what the future holds.
Executive Assistant to the CEO
Amanda joined LDJ Productions in January of 2017 as Executive Assistant to the CEO, Laurie DeJong. She moved to New York to work as a Business Analyst for American Express in early 2016 after finishing a Fulbright Fellowship in Buenos Aires, Argentina. She studied Spanish, International Business, and Latin American Studies at Ohio University and graduated in 2014.
Her interest in event planning and production began early with middle school dances and fundraisers for Cystic Fibrosis research. It continued into college with Homecoming parades and more fundraisers for local non-profits.
Amanda is excited to take her event production to the next level by working with and learning from the LDJ family. Additionally, she assists in the development of the Paper Fig Foundation, the charitable arm of LDJ Productions.
Brenna began her association with LDJ Productions during an internship in January 2015 while completing her Master's Degree in Public Relations at Hofstra University. She always knew she wanted to pursue a career in the fashion industry, and LDJ was the perfect starting point.
During her internship at LDJ, Brenna was a Production Assistant for NYFW, Teen Vogue and Scripps Network Interactive tours. These experiences solidified her interest and passion for the fashion and events industry.
After leaving LDJ, Brenna continued her work in event planning in the beauty industry at ghd North America. At ghd, Brenna managed logistics, booth development and a variety of creative concepts at industry-related events and trade shows.
While working full time at ghd, Brenna also freelanced at LDJ during NYFW as a member of the Show Team. Five seasons later, Brenna is honored and beyond excited to have rejoined the LDJ family full time as a Project Coordinator.
Lior Gensler brings a strong affinity for design to the LDJ team. During his sophomore year at The Fashion Institute of Technology, Lior volunteered with LDJ as a venue production assistant at NYFW. Working toward his Visual Presentation and Exhibition Design bachelor’s degree, Lior shaped and honed his expertise in graphic design, 2D drafting and 3D modeling and rendering. Lior joined the LDJ internship program in his senior year, working with the business development team on creative pitches. He greatly enjoys growing his portfolio of works in the fast-paced rhythm of the production world. Lior has quickly become an integral part of LDJ and is continuing full-time with LDJ as a Design Coordinator upon graduation in May 2017. He takes immense pride in being part of #ldjlife and beginning his career with an incredible team.