Laurie DeJong brings more than 20 years of event and business strategy and leadership experience to LDJ. As chief executive, she oversees the strategic direction, culture and structure of the company.
Laurie is sought after as a director of high profile fashion, beauty, tech, media, and luxury automotive events globally. She is Agency Producer for WME / IMG's New York Fashion Week platform and has spearheaded the multi-million dollar platform's strategic move to semi-permanent homes over the past 5 years. Under her leadership, LDJ has made multiple appearances on the Inc. 5000 list, the Women Presidents Organization's list of the "50 Fastest-Growing Women-Owned Businesses in North America" and was named one of New York's 50 fastest-growing companies by SmartCEO.
As a longtime mentor of women and girls globally, her philanthropic efforts have led to the formation of the Paper Fig Foundation, the purpose-driven initiative of LDJ Productions. She is a regular speaker on women’s empowerment, mentorship and the economic impact of fashion on global economies with specific emphasis on developing nations and recently spoke at the World Economic Forum Africa. Laurie is a Trustee of Marist College, a member of the Women's Presidents' Educational Organization, and the National Association of Professional Women. Laurie was recently selected "Enterprising Woman of the Year" by Enterprising Women Magazine and is a guest writer for Entrepreneur Magazine.
President & CFO
Adam Cook brings over 15 years of strategic and financial management, with expertise in agency, venture-funded startup, and non-profit financial modeling to the LDJ executive team. In his role, he is responsible for all organizational finances, growth modelling, long-range strategic forecasting, and leads New Business and Partnership initiatives.
His career highlights include the raising of $35MM and $25MM respectively to purchase and restore a two separate historical NY landmark buildings for the Manhattan Theater Club and St. Ann's Warehouse, which are both 30+ year pillar arts organizations.
He worked in client finance for Ogilvy & Mather with clients such as: Blackrock, Coca-Cola, General Electric, IBM, TD Ameritrade, and UPSS. He became CFO/COO for American-Made startup, Flint&Tinder, before it’s sale in 2014, after which he joined the team at LDJ.
Chief Creative Officer
Randy McConnell has built a reputation for developing innovative marketing campaigns for some of the most influential brands of our generation. He offers deep agency experience and a strong record of success in managing global creative teams.
He has been able to take brands to new heights in brand recognition by driving brand launches and meeting demanding client objectives. Brands such as Coca-Cola, Old Spice, Gillette, Tide, M&M Mars, Cathay Pacific, Budweiser, Verizon, Nestle, Bacardi, and Dewar's.
His specialties include: Creative Development and Production, Interactive Advertising, Social Media Marketing, Brand Awareness and Recognition, New Business Initiatives, Staff Leadership and Management, and Campaign Development.
Executive Producer / Creative Director / Owner, Untitled 8
Melissa has gleaned experience from 20 years of the unexpected events that happen “Only in Events.” She has worked with clients to create dynamic, motivating experiences for their audiences. Her broad expertise in entertainment events and corporate communications includes staging, live broadcast, tradeshow design & installation, design & execution of company-wide learning programs, digital media and corporate identity. For 10 years, Melissa & the Untitled 8 team were the production partners for Scripps Networks Interactive Upfront Tour, traveling to and producing 8 major events in 7 different cities. In 2018, Discovery completed the merger with SNI creating a powerhouse media company just 11 days prior to the Upfront Tour. Untitled 8/LDJ was thrilled to be on board for this moment in media history and help Discovery create a successful road show for their first Upfront as one unified company.
Melissa has directed projects for a wide range of clients in varying industries including: Discovery, Scripps Networks, Comcast, CES/CEA, Saks Fifth Avenue, Kat Von D, Abercrombie & Fitch, Deloitte, Channel Four Films, Cisco, Cole Haan, GHD, Pfizer, AstraZeneca, American Airlines, Campbell’s, and Canon.
Executive Vice President
David brings more than 20 years of event operations and production experience to LDJ Productions. He manages the firm's most complex productions and services the Matrix, Kerastase, Automation Anywhere, Roden & Fields accounts, among others. Through his many years at LDJ, he has led events for the company in Europe, China, Africa, India, Haiti and almost every state in the United States.
David was born in Monrovia, Liberia, later spending several years in the Democratic Republic of the Congo (formerly Zaire), and three years in Ivory Coast as the son of a diplomat and a journalist. In between tours in Africa, David grew up in the suburban Washington DC area. He is thrilled that LDJ’s non profit efforts through the Paper Fig Foundation have given him the opportunity to revisit the continent.
David moved to NYC to join the inaugural class of the New Actor's Workshop where he studied with theatre legends Mike Nichols and Paul Sills. Following this program, David's interest in theater production expanded and he began to work in the wider live events production space. David joined LDJ Productions in 2002 and specializes in production management, set concept and design and technical direction. His broad experience and talent with complex event programming has been vital to the expansion and success of the company.
Nicole leads LDJ’s Event Management division and fills the role of Senior Producer for the majority of the business’ logistically challenging projects. Her 20 years of event management and technical production experience spans all facets of the business, including entertainment and fashion production; corporate meeting and incentive management; community-based events; and political and non-profit functions. She possesses a deep background in operating high-touch programs in international destinations, including VIP corporate hospitality programs at the Beijing and London Olympic Games.
Nicole’s expertise lies in breaking down a project into its logistical components and figuring out how best to make them fit the event. She shines when working on large-scale, complex projects with infinite details and she’s able to interface between technical event production teams and logistical, client facing event management teams.
Charles has over 20 years of experience in the meeting & events industry; creating long-lasting relationships and working as a trusted liaison between clients and production teams. Throughout his career, he has worked closely with clients on content development and strategy, working to identify proper corporate messaging and how to effectively communicate it through live events.
His work has been focused in the fashion, beauty and luxury industries building and reinforcing corporate standards and brand image to inform, motivate and educate audiences, working with brands such as: Chanel, Salvatore Ferragamo, Tiffany & Co., Bulgari, and La Mer.