#PerfectNever; the hashtag Reebok used in the introduction of Gigi Hadid as the new face of Reebok’s Athleisure line and empowerment campaign. LDJ Productions was tapped to create a global press event at Skylight Clarkson in NYC. With workouts and celebrity panels hosted in an intricate architectural space, LDJ used bold lighting, impactful graphics, and an inspirational balloon installation to bring the event to life.
In 2017, LDJ produce the Ritz-Carlton Reserve room to activate alongside Rolls-Royce in Pebble Beach. This custom designed room and environment pulled guests into a one-of-a-kind Ritz-Carlton experience.
In 2017, LDJ helped produce ComplexCon, an unprecedented festival and exhibition conceived to bring together pop culture, art, food, style, sports, music, and more in Long Beach.
In 2017, LDJ helped Christie’s produce an activation to run alongside the Rolls-Royce event in Pebble Beach. Christie’s wanted to create a high-end luxury experience where they could showcase their valuable items.
Working with Finn Partners, LDJ was tapped to Produce the Shinnyo-En Lantern Floating for Peace. Thousands of New Yorkers and visitors from around the world gathered around the Milstein Reflecting Pool at Lincoln Center on World Peace Day to build, dedicate and float paper lanterns, inscribed with messages of hope and peace.
LDJ produced the event, curating an eclectic blend of entertainment and ancient ritual that combined Buddhist Priests with New York City Subway performers, featured an original score and performance by Misty Copeland.