#PerfectNever; the hashtag Reebok used in the introduction of Gigi Hadid as the new face of Reebok’s Athleisure line and empowerment campaign. LDJ Productions was tapped to create a global press event at Skylight Clarkson in NYC. With workouts and celebrity panels hosted in an intricate architectural space, LDJ used bold lighting, impactful graphics, and an inspirational balloon installation to bring the event to life.
In 2018, LDJ produced a pop-up activation in Pebble Beach for Panerai focusing on brand awareness and high-value collection sales.
In 2017, LDJ helped produce ComplexCon, an unprecedented festival and exhibition conceived to bring together pop culture, art, food, style, sports, music, and more in Long Beach.
Since 2017, LDJ has produced the Ritz-Carlton Reserve activation running alongside the Rolls-Royce Villa in Pebble Beach for the Concours. This custom designed environment pulls guests into a one-of-a-kind Ritz-Carlton experience, highlighting their exclusive Reserve and Private Yacht programs.
In 2017, LDJ helped Christie’s produce an activation to run alongside the Rolls-Royce event in Pebble Beach. Christie’s wanted to create a high-end luxury experience where they could showcase their valuable items.
Working with Finn Partners, LDJ was tapped to Produce the Shinnyo-En Lantern Floating for Peace. Thousands of New Yorkers and visitors from around the world gathered around the Milstein Reflecting Pool at Lincoln Center on World Peace Day to build, dedicate and float paper lanterns, inscribed with messages of hope and peace.
LDJ produced the event, curating an eclectic blend of entertainment and ancient ritual that combined Buddhist Priests with New York City Subway performers, featured an original score and performance by Misty Copeland.