#PerfectNever; the hashtag Reebok used in the introduction of Gigi Hadid as the new face of Reebok’s Athleisure line and empowerment campaign. LDJ Productions was tapped to create a global press event at the Skylight Clarkson in NYC. With workouts and celebrity panels hosted in an intricate architectural space, LDJ used bold lighting, impactful graphics, and an inspirational balloon installation to bring the event to life.
For many seasons LDJ produced the American Express Platinum Cardholder Show and UNSTAGED during NYFW. This event features headline performances and fashion shows, giving exclusive access to AMEX’s most preferred cardholders.
Adidas sponsors hundreds of athletes around the world; both to assist them to excel at their sport, and as Brand Ambassadors. When it came time to train them, the Adidas team turned to LDJ to provide a fully immersive brand experience.
LDJ developed the creative and executed the onsite event. Providing a comfortable and functional lounge where athletes felt comfortable interacting with executives about the product line and their customization's of it.
In September 2014 and 2015, thousands of New Yorkers and visitors from around the world gathered around the Milstein Reflecting Pool at Lincoln Center to build, dedicate and float Japanese paper lanterns, inscribed with messages of hope and peace. LDJ produced and managed the event, curating an eclectic blend of entertainment and ancient ritual that combined Buddhist Priests with New York City Subway performers, featured an original score and performance by Misty Copeland, as well as performances by LaGuardia Dance Ensemble, The Dalton School, Decadence and the Djembe African Drumming ensemble. All woven into an event that evoked the fabric of New York City itself.