CASE STUDY
WESTERN DIGITAL x TWITCH
Partnering with both Western Digital and Twitch, LDJ helped WD roll out their new “gaming- centric” digital storage and expandable access drives to help give gamers the storage and power they need to operate at the top of their game. The launch, live-streamed on Twitch, was complete with product giveaways and real-time product feedback as it was being used for the first time by gamers around the world. LDJ provided the platform graphics, registration kick-off, tracking and live capture of all comments, and full digital experience for the launch.
