CASE STUDY
ULTA BEAUTY
Since 2015, LDJ has partnered with ULTA Beauty on shows in Las Vegas, Orlando, and Chicago. This show, for PREMIERE 2022, which is one of the largest beauty trade shows in the world, is held annually at the Orange County Convention Center in Orlando, and attracts every top beauty brand. The event, which is geared toward salon owners and buyers, showcases brand’s product lines, new launches, and ethos, while allowing both mainstage showcases and individual booth demonstrations and workshops. LDJ creates custom presentations and live staged shows that incorporate dance, drama, and a unified narrative to reinforce ULTA’s core brand messaging. LDJ provided creative direction, onsite execution, and staffing.
