CASE STUDY
SAP
LDJ partnered with SAP to develop and launch a smart-data app that uses beacon technology called “Runway” during multiple NYFW shows over the course of three seasons. We helped develop the model walk pattern, the beacon deployment and placement strategy, the overall display and design of the UX, and best practices for messaging instructions, both for usage and KPI back to stakeholders. Successfully launching across App Stores, SAP has continued to build out this technology platform, Leonardo, with various other experiential nodes that will continue to be used in live events that LDJ produces going forward.