CASE STUDY
RODAN + FIELDS
LDJ was tapped by to concept and execute a bespoke fashion show event for Rodan + Fields, the largest direct to consumer beauty company. This event, which was designed to highlight and celebrate R+F’s top 1% of Sales Leaders, but introducing them into the RFx Circle. This show and dinner staged at the private Cannes-Mandelieu Airport, featuring collection curation in partnership with Farfetch and its luxury brand partners, and casting of celebrity models including Christie Brinkley and Alek Wek. The event culminated in a reception and dinner at a private château in the hills of the Cote D’Azur. LDJ provided all creative direction, set and staging design, production and event logistics, casting and booking, F&B and travel, and show direction as well as all onsite execution.
Capabilities
(i) Project Management
(ii) Large Scale Production
(iii) Creative Design
(iv) Global Event
