CASE STUDY
PUREOLOGY
The annual Salon Centric National Conference (SCNC) is the premiere beauty event of the year for brands, salon owners, distributors, and manufacturing partners across the entire beauty ecosystem. Salon Centric, which is a faraway leader distribution to L’Oreal partner salons and regional hubs, encourages participant brands to build out ways to allow for attendees to really experience the product and the overall brand ethos. Pureology, which is part of L’Oreal’s Professional Products Division, tasked LDJ with coming up with a fun and engaging way to activate your senses while experiencing the new line of products. Those included a color “spin art” station using the brands color palette, a perfumery allowing guests to smell individual scents that make up each full profile, and a LED tube interactive display that reinforced the brand’s value propositions with fun phrases printed on each.
LDJ built, from scratch, all branded components, scenic treatments, custom wash basins and spin art stations, and provided all onsite staffing for execution.
