CASE STUDY
ORNELLAIA
LDJ produced a fundraising event for The Guggenheim Musuem, sponsored by Ornellaia which is an Italian wine producer. Ornellaia partnered with Sotheby’s to auction off 13 bespoke bottles of their Super Tuscany 2019 vintage, raising over $300,000 for The Guggenheim’s Mind’s Eye program. This program is designed to give people with sight disabilities a way to use their other senses to identify works of art they would otherwise be unable to experience. LDJ created a custom projection mapping on 5 of the interior rings inside the famed museum, along with a custom bottle display showing the auctioned items with bespoke artwork on each label. LDJ managaged the entry / exit, helped produce a press event prior to the main event, and provided AV / Technical Direction on the program and tasting period.
Capabilities
(ii) Project Management
(ii) Video / Projection Mapping
(iii) Creative Design
