CASE STUDY
mATRIX
LDJ has partnered with L’Oreal and one of their Professional Products Division brands, Matrix, since our inception in 2004. This event, Destination, hosted 3,000+ hairdressers and salon owners for multiple days of events, educational 1:1 time with Matrix Creative Directors, and a bookend opening and closing general session. LDJ worked alongside Brooklyn-based artistic group, Windmill Factory, to design and implement LED orbs that reacted to sound and music by pulsing and commissioned a unique murmeration video across all LED screens. The middle runway / presentation area, served as both a stage and an active hair experiement area. LDJ developed the site plan, planned the creative, managed the run of show and all technical vendors, and all provided end-to-end logistics.
Capabilities
(i) Project Management
(ii) Large Scale Production
(iii) Creative Design
(iv) Understanding Audience Demographic
