CASE STUDY
L’Oreal Professionnel
In over a decade of high-quality branded activations, L’Oreal Professionnel continues to push the envelope and boundaries of brand extension. For the INOA ASA event, the play on industrial, neon-lighting, and high fashion / high concept beauty made for a perfect juxtaposition of brand and brand messaging. LDJ helped bring the concept to life working with the L’Oreal Professionnel Creative team, managed the floorplan and setup, called the show, and provided technical assistance and vendor resourcing.
Project Management
Lighting, Audio / Video Design
Show Direction
Event Management
