CASE STUDY
L’Oreal Professionnel
Since 2017, LDJ has partnered with L’Oreal Professionnel on their Style & Colour Trophy Awards, which brings in some of the very best new professional talent in the U.S. and sets them up in a dramatic and spectacular awards celebration and trophy presentation. This event, hosted in 2022 at the new L’Oreal Academy in Los Angeles, included live demonstrations of style and color, live judging, and pre-recorded submissions to submit to the International L’Oreal committee which replicates this event in Paris on a global scale, inviting the winners from core regions for a final ceremony. LDJ provided all technical direction, creative design and rendering, production management, video production and records, streaming, and all staffing.
