CASE STUDY
EQUINOX x HAMPTONS
LDJ partnered with Equinox on a launch event for their newest location in The Hamptons. This beautiful and rugged reflection of the brand is unmistakably Hamptons, and the dedication to that by the Equinox brand / event team was focused and direct. The LDJ team designed a custom 2-sided step & repeat lightbox, which included local shrubbery and custom acrylic signage affixed to a mirrored surface. The event, which lasted several hours, was designed to promote the new space and to give local (and global) influencers access to explore the space while unwinding on the studio porch. LDJ built, from scratch, all branded components, scenic staging, and lounge spaces, including providing all onsite staffing for guest logistics and production execution.
