CASE STUDY
E.L.F. Beauty
Extending our partnership with ELF, we helped coordinate and execute on the L.A. launch of “Big Mood,” a new sub-category for ELF Cosmetics that has high-powered influencer and celebrity endorsements which further the brand’s ultra-digital growth strategy. A robust mix of live/digital experiential activations celebrated a successful product launch and global rollout simultaneously. The launch coincided with the company’s quarterly earnings release which showed them continuing to outperform projections, and reaching new audiences with their bold approach at digital-first, collaborative partnerships. LDJ provided the top level creative, the technical production, and the onsite execution.
