CASE STUDY
DOW JONES & COMPANY / THE WALL STREET JOURNAL
Dow Jones & Company’s Wall Street Journal launched a new e-commerce site for editorial reviews of products, based on heavy feedback from users asking where they could find certain items that were being discussed in editorial. They chose the famous Oculus at NYC’s World Trade Center to host their launch event / activation. We designed and executed a multi-day event for them, activating during peak rush hours at this major transit hub, that employed live actors and choreographed movement in vignettes displaying various ways people utilize new work from home products that have been featured in articles on the e-commerce site, in their everyday lives.
LDJ provided all creative ideation, production and technical implementation, and onsite event staffing.
