CASE STUDY
DELTA AIRLINES x ISSA RAE
LDJ partnered with Weiden + Kennedy to produce this private and unique fashion experience during LAFW at a private hangar in Hawthorne, CA. Transforming the space from completely empty to fully buildout (fashion show runway and popup experience) required high level creative and production coordination. LDJ created a red carpet arrival moment, a custom-built flight-path lighting feature, multiple large-scale custom LED animated backdrop panels, a popup shopping experience with 6 distinct vignettes, and a client-specific model “runway” designed to both mirror the Delta logo and maximize the amount of quality sightlines for guests. LDJ conceptualized all elements, providing start-to-finish creative ideation, complete venue logistics, overall site operations, set buildout and strike, onsite event staffing, and project related vendor management.
Capabilities
(i) Project Management
(ii) Lighting Design
(iii) Creative Conceptualization
(iv) Video Design
(v) Show Direction
(vi) Talent Booking and Wrangling
